5 Fundamentals for Building a Successful Online Brand
Building a thriving online business may sound like a difficult challenge and without question, it is. But as any prospective business, the road towards e-commerce success can be narrowed down to three...
View ArticleCreating a Newsletter for Your Business
What is a newsletter and why would I want one? Newsletters are bulletins/periodicals that are distributed to members of a business, society or organization. Newsletters are great for keeping in touch...
View ArticleBoosting a Website’s Online Reputation
Today it is more and more common for business owners to hear that they must protect the online reputation of their business. Fortunately, although the job is big, there are many concrete steps any...
View ArticleShould I Run a Flash Sale on My Website?
What is a flash sale? A flash sale is a one time promotion in which a company offers discounted prices on the products and services it sells for a limited time. Flash sales are rapidly growing...
View ArticleAdvice From Great Entrepreneurs: Phil Knight
Phil Knight, the founder of Nike, is a pioneer in the world of athletic shoes. In 1964 when he and Bill Bowerman founded the company, Knight took a product which had been viewed as an optional...
View ArticleCopywriting and Content Marketing: How do I use both to improve my business?
So, what’s the difference between Copywriting and Content Marketing? Even though it may just seem like semantics, Content and Copy are two different beasts. Whilst the main purpose of Copy is to...
View ArticleBoost Your Website’s Popularity With Strategic “Content Generation”
What is “content generation” and what is the purpose of content generation for a site? Content generation is the activity that creates text, blogs, images, videos etc. which fill a web site and provide...
View ArticleMaximize Your Marketing By Using Social Media
Nowadays every grandmother knows that just about any company would be well served to use Facebook, Twitter, or Pinterest. Unfortunately it seems like many companies leave their social media accounts as...
View ArticleUse “Conversion Tracking” to Get Better Results
About 50% of all advertising works. Now you can learn which half ! Advertising is great…if you know which of your ads is working. One difficult thing about advertising is that if you do multiple ads it...
View ArticleTen words that have different meanings in the UK and U.S
Ten words that have different meanings in the UK and U.S George Bernard Shaw famously quoted, ‘England and America are two countries separated by the same language’. Although they share the English...
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